Cold Email Marketing Specialist

4 weeks ago

Ahmedabad, Gujarat, India Ikigai Infotech LLP Full time
Cold Email Marketing Specialist

We're seeking a skilled Cold Email Marketing Specialist to join our team at Ikigai Infotech LLP. As a key member of our marketing team, you will be responsible for developing and executing cold email outreach strategies to meet business objectives.

Key Responsibilities:

  • Develop and execute cold email outreach strategies to meet business objectives.
  • Identify target audiences and segment email lists for personalized campaigns.
  • Conduct market research to understand customer needs and preferences.
  • Write compelling and personalized cold email copies that capture attention and drive engagement.
  • Utilize cold email marketing tools to automate and manage cold email campaigns.
  • Monitor and optimize email deliverability and open rates.
  • Implement A/B testing to continuously improve email performance.
  • Track and analyze key cold email marketing metrics, including open rates, click-through rates, and conversion rates.
  • Generate regular reports to assess the effectiveness of email campaigns.

Requirements:

  • Customer-focused mindset.
  • Experience with cold outreach, preferably in a SaaS environment.
  • Deep understanding of the technical aspects of email outreach and deliverability.
  • Believe in and demonstrate craftsmanship.
  • Genuinely interested in doing impactful work.
  • Detail-oriented, organized, and great at oral and written communication.
  • Self-motivated and comfortable with responsibility.
  • High standards of ethics and quality.
  • Continuous learner.
  • Growth-minded.
  • Proven experience in cold email marketing, lead generation, or a related field.
  • Proficiency with cold email marketing platforms (e.g., Saleshandy, Smarlead.ai, Instantly).

Why Join Us:

  • Growing SaaS company on a journey from $2M to $5M ARR.
  • Challenging roles to meet the changing needs of our customers.
  • Learning opportunities to turn yourself into a great Marketing leader.
  • Work closely with the CMO, Co-founders, and Growth Marketers.
  • Work with like-minded growth-oriented teammates.

How We Work:

  • We use a quarterly KPI framework to define clear business goals and measure our progress effectively.
  • We prioritize customer satisfaction, ensuring that our products and services consistently meet and exceed customer expectations.
  • We draw inspiration from successful bootstrapped SaaS companies such as Ahrefs, 37Signals, Close, VWO, Gong, and HubSpot.

Our Cold Emailing Approach:

  • Iterate quickly on feedback.
  • Attention to detail.
  • Concise and impactful.
  • Action-oriented content.
  • Show, don't just tell.
  • Excellent reader experience.

Tools We Use:

  • Cold Emailing: Saleshandy.
  • Marketing: Ahrefs, SEMrush, Google Analytics, Microsoft Clarity.
  • Product Marketing: Mixpanel, Customer.io.
  • Project Management: Basecamp.
  • Social Media: Shield, Publer.

Other Perks:

  • Personal Development — an annual budget for books, courses, and conferences.
  • Medical Insurance — We offer health insurance allowance to all teammates.
  • Annual team retreats — To amp up the entire team's energy every year, we take a retreat.

What's Next:

  • Step 1: You apply for the job (with your current portfolio).
  • Step 2: Quick call with the HR folks.
  • Step 3: First round with Anil Salvi (CMO).
  • Step 4: Work on a small assignment.
  • Step 5: Second round interview to gauge if you are a good culture fit.
  • Step 6: Job Offer (contingent on the above steps) and welcome to the Ikigai tribe.

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