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Marketing Analytics Expert

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About Us

We are a marketing attribution community and marketplace. We provide businesses with the tools and resources to tackle attribution challenges.

Our services help businesses gain insights into marketing channel performance, identify revenue-driving channels, and optimize marketing spend. We cater to businesses of all sizes and industries, ensuring each solution is unique and effective.

Job Overview

This is a full-time, remote position for a Data Scientist. The role involves analyzing and interpreting marketing and sales data to support incrementality testing.

Daily tasks include running models to perform market selection & design incrementality tests, analyzing test result data using statistical models and methods, creating data visualizations and collaborating with other departments to support data-driven recommendations for clients.

The Data Scientist will communicate findings and insights to stakeholders.

Responsibilities

  • Work with team members to deliver Geo test outputs for clients
  • Develop and implement statistical models to solve everyday market analytics challenges
  • Perform exploratory data analysis to understand data
  • Interpret results from Geo tests and translate them into actionable recommendations
  • Use test or analysis results to arrive at attributed conversions & multipliers
  • Work with larger datasets, perform data manipulation & pre-processing
  • Collaborate with strategist teams to translate business questions and objectives into analytical frameworks
  • Work with stakeholders to gather the data required for building models
  • Conduct ad-hoc analyses to support client requirements

Key Skills and Qualifications

  • Proficiency in programming languages such as Python or R
  • Strong understanding of statistical modeling and machine learning algorithms
  • Experience working with large datasets and data visualization tools
  • Excellent communication and collaboration skills

Benefits

This role offers a competitive salary, comprehensive benefits package, and opportunities for professional growth and development.

Additional Information

We value diversity and inclusion in the workplace. If you have any accommodations needs, please let us know.