User Experience Growth Specialist

4 days ago

Meerut, Uttar Pradesh, India beBeeUserAcquisition Full time ₹ 12,00,000 - ₹ 16,00,000

About the Role

As a highly motivated and data-driven User Acquisition Specialist, you will play a pivotal role in our growth team. Your primary objective is to acquire high-quality users at scale and maximize long-term return on investment.

This challenging yet rewarding position requires a unique blend of technical expertise, strategic thinking, analytical rigor, and creative collaboration. You will be working in the competitive social and hypercasual space, scaling mobile games with innovative approaches.

Key Responsibilities:

  • Technical & Execution:
    • Plan, launch, and optimize UA campaigns across multiple ad networks and platforms.
    • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators (KPIs).
    • Implement structured A/B tests for campaigns, audiences, and creatives.
    • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs).
    • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Analytical & Reporting:
    • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
    • Calculate breakeven points and model projected return on investment (ROI) by user cohorts.
    • Understand and act on player journey metrics.
    • Build dashboards and performance reports in tools such as Looker Studio or Tableau.
    • Apply predictive modeling and early KPIs to forecast long-term user value.
  • Strategic:
    • Develop and execute a full-funnel User Acquisition strategy that integrates acquisition, retention, and re-engagement.
    • Create and manage audience strategies.
    • Design and execute re-engagement campaigns for churned or low-activity users.
    • Collaborate with CRM and product teams to connect User Acquisition with retention and monetization strategies.
    • Contribute to scaling strategies.
  • Creative:
    • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
    • Design and run creative test campaigns with structured methodologies.
    • Analyze creative performance using key metrics and translate findings into actionable insights.
  • Collaboration & Operations:
    • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
    • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
    • Share insights and recommendations with stakeholders to influence product and marketing decisions.

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