Senior Marketing Specialist

1 week ago

Kolkata, West Bengal, India beBeeMarketing Full time ₹ 6,00,000 - ₹ 8,00,000
Marketing Campaign Manager

The role of Marketing Campaign Manager is responsible for developing and executing integrated marketing campaigns, with a focus on both above-the-line (ATL) strategies and digital marketing initiatives. This position enhances the brand's presence across traditional and digital channels, ensuring consistent messaging and effective audience engagement.

Key objectives of this role include:

  • Executing integrated marketing campaigns that align with brand objectives, utilizing both ATL (TV, radio, print) and digital marketing channels.
  • Managing campaign budgets, ensuring efficient allocation of resources across ATL and digital platforms.

For ATL campaigns, key responsibilities include:

Coordinate With Creative Agencies

Coordinate with creative agencies to develop impactful TV, radio, print, POS & retail merchandising creatives. Track and analyze ATL campaign performance through MIS reporting to assess reach and effectiveness, providing insights for refining future strategies and optimizing media spend.

Digital Marketing & Optimization

Develop and maintain a content calendar for digital platforms, ensuring content consistency and audience engagement. Coordinate with digital marketing agencies for creation of digital content (blogs, social media, web, influencer content, video content). Monitor digital performance metrics, such as website traffic, social media engagement, and conversion rates, to identify optimization opportunities, cost per reach, cost per influencer.

Performance Monitoring & Analytics

Monitor and analyze ATL and digital campaign performance, generating reports to measure success against key performance indicators (KPIs). Assist in the collection, analysis, and tracking of data to prepare reports & support decision-making for senior management, ensuring all data is up-to-date and aligned with departmental goals.

Skills And Qualifications

Required skills and qualifications include:

  • Proficiency in Excel
  • Campaign Management (ATL and Digital)
  • Content Creation and Strategy
  • Data Analytics and Performance Tracking
  • Budgeting and Resource Allocation for Marketing
  • Cross-Channel Marketing Integration
  • Brand Storytelling
  • Analytical and Data-Driven Decision Making
  • Creativity and Innovation in Marketing Approaches
  • Detail Orientation for Brand Consistency
Benefits

The role requires moderate travel for business purposes. Growth in brand awareness and reach are key benefits of this position. Conversion rate optimization from digital campaigns is also a primary objective.

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