Senior BTL Marketing Manager

7 days ago


Mumbai, Maharashtra, India Prudent Tech IT Solutions Full time

We are looking for a seasoned BTL Marketing professional to lead our real estate initiatives. As a key member of our marketing team, you will be responsible for developing and executing Below-the-Line (BTL) marketing strategies, enhancing brand visibility, and driving sales through targeted campaigns and community engagement.

Campaign Development:

  • Develop and implement BTL marketing strategies tailored to the real estate industry, leveraging direct marketing, experiential marketing, and on-ground promotions.
  • Collaborate with cross-functional teams to create and execute innovative marketing campaigns that boost brand awareness and sales.

Event Planning & Execution:

  • Plan, manage, and execute property-related events such as open houses, site visits, and trade shows to engage with potential buyers and drive sales.
  • Ensure seamless coordination and execution of these events, ensuring they align with brand objectives and attract the right target audience.

Strategic Partnerships & Sponsorships:

  • Build and manage relationships with local businesses, community influencers, and organizations to enhance campaign visibility.
  • Leverage sponsorships and partnerships to create long-term brand engagement and credibility.

Market Research & Insights:

  • Conduct market analysis to identify trends, target demographics, and consumer behavior.
  • Use insights to inform BTL strategies and optimize ongoing campaigns.

Sales & Marketing Alignment:

  • Work closely with the sales team to design promotional materials and sales tools that help convert leads into sales.
  • Provide marketing support through collateral development, including brochures, flyers, and digital content.

Performance Monitoring:

  • Analyze and report on the performance of BTL campaigns using key metrics.
  • Continuously optimize strategies based on data-driven insights to improve ROI.

Budget Management:

  • Oversee the budgeting of BTL marketing campaigns to ensure efficient use of resources.
  • Maintain control over financial aspects, ensuring campaigns are executed within the allocated budget.

The ideal candidate will possess a Bachelor's degree in Marketing, Business Administration, or a related field, and a Master's degree is a plus. A minimum of 6-10 years of experience in BTL marketing, preferably within the real estate sector, is required. Strong project management skills, proficiency in marketing analytics tools, and excellent communication and leadership skills are essential for this role.


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