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3 weeks ago
Job Title: Senior Marketing Manager - Real Estate
Job Summary:
We are seeking a seasoned Senior Marketing Manager - Real Estate to lead our Below-The-Line (BTL) marketing initiatives. The ideal candidate will have 6-10 years of experience in BTL marketing, preferably within the real estate sector.
Key Responsibilities:
- Develop and execute BTL marketing strategies tailored to the real estate industry.
- Collaborate with cross-functional teams to create and execute innovative marketing campaigns.
- Plan, manage, and execute property-related events such as open houses and site visits.
- Build and manage relationships with local businesses and community influencers.
- Conduct market analysis to identify trends and target demographics.
- Work closely with the sales team to design promotional materials and sales tools.
- Analyze and report on the performance of BTL campaigns using key metrics.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 6-10 years of experience in BTL marketing, preferably within the real estate sector.
- Demonstrated expertise in developing and executing direct marketing strategies and local engagement activities.
- Strong project management skills with the ability to handle multiple initiatives simultaneously.
- Proficiency in marketing analytics tools, digital marketing platforms, and CRM software.
- Excellent communication, negotiation, and leadership skills.
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