Senior Marketing Manager

3 weeks ago


Mumbai, Maharashtra, India Prudent Tech IT Solutions Full time

Job Title: Senior Marketing Manager - Real Estate

Job Summary:

We are seeking a seasoned Senior Marketing Manager - Real Estate to lead our Below-The-Line (BTL) marketing initiatives. The ideal candidate will have 6-10 years of experience in BTL marketing, preferably within the real estate sector.

Key Responsibilities:

  • Develop and execute BTL marketing strategies tailored to the real estate industry.
  • Collaborate with cross-functional teams to create and execute innovative marketing campaigns.
  • Plan, manage, and execute property-related events such as open houses and site visits.
  • Build and manage relationships with local businesses and community influencers.
  • Conduct market analysis to identify trends and target demographics.
  • Work closely with the sales team to design promotional materials and sales tools.
  • Analyze and report on the performance of BTL campaigns using key metrics.

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • 6-10 years of experience in BTL marketing, preferably within the real estate sector.
  • Demonstrated expertise in developing and executing direct marketing strategies and local engagement activities.
  • Strong project management skills with the ability to handle multiple initiatives simultaneously.
  • Proficiency in marketing analytics tools, digital marketing platforms, and CRM software.
  • Excellent communication, negotiation, and leadership skills.


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