
Unlock New Opportunities as a Product Marketing Expert
5 days ago
About the Role:
- Lead marketing efforts to boost engagement and repeat purchases on our website, positioning it as a top shopping destination.
Key Responsibilities:
- Market the value proposition and features of our website.
- Develop compelling feature positions and messaging.
- Plan and execute multi-channel marketing campaigns.
- Conduct user research to gather valuable insights.
- Collaborate with Product, Engineering, Brand, and Customer Success teams.
- Finalize creative briefs and identify key user segments.
- Track KPIs and refine messaging and campaigns.
Requirements:
- 2+ years of experience in product marketing.
- Experience working in B2C, preferably direct-to-consumer brands.
- Strategic planning and execution skills.
- Ability to analyze consumer insights and data.
- Messaging and positioning strengths.
- Strong analytical skills to track KPIs and adjust strategies.
Why Join Us:
We're India's largest digital-first FemTech brand, with over 10 lakh engaged women. We co-create products with our community and fuel the D2C revolution through deep consumer insights and investments in technology.
Our innovative, chemical-free sanitary pads have transformed women's wellness in India. We develop holistic solutions for real women's problems, building a wellness platform with great products, an impactful community, and personalized customer experience.
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