Lead Visual Designer

1 day ago

Tiruchi, Tamil Nadu, India beBeeGraphic Full time ₹ 12,00,000 - ₹ 15,00,000
Job Title

Wonderla seeks a talented Visual Content Creator to create captivating visual content for our F&B, Non-Ticket Revenue (NTR), and Business Development (BD) teams.


Key Responsibilities:
  • Visual Design:
    • Develop eye-catching graphics for promotions, retail offers, partnership campaigns, and revenue-driven initiatives across digital and print media.
    • Design menu items, in-park promotional signage, packaging, kiosks, and POS materials to enhance guest experience and boost sales.
    • Create digital assets for website banners, social media, email campaigns, and other promotions related to F&B, NTR, and BD initiatives.
    • Maintain brand consistency while adapting designs to suit revenue-driven marketing needs and seasonal promotions.
  • Content Creation & Ideation:
    • Work closely with F&B, NTR, and BD teams to develop promotional concepts and seasonal campaigns.
    • Assist in creating campaign branding for partner tie-ups, sponsored events, and corporate partnerships.
    • Collaborate with the team to brainstorm merchandise designs, product packaging, and retail branding for Wonderla stores.
  • Collaboration & Communication:
    • Coordinate with cross-functional teams, including F&B, Retail, BD, Social Media, and Content, to ensure all visuals align with business objectives.
    • Participate in strategy meetings to understand marketing goals and contribute innovative design solutions for revenue-focused initiatives.
    • Work closely with vendors and production teams for printing, signage development, and packaging execution.
Requirements:
  • Bachelor's degree in Graphic Design, Multimedia Arts, or related field.
  • 1-2 years of experience in graphic design and content creation.
  • Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
  • Strong portfolio showcasing F&B, retail, and promotional design work.
  • Understanding of packaging design, menu layouts, typography, color theory, and branding.
  • Ability to adapt designs for both digital and print formats.
  • Experience working on point-of-sale materials, promotional signage, and event branding is a plus.
  • Passion for experiential design, storytelling through visuals, and the amusement park industry.

As a Visual Content Creator at Wonderla, you will play a key role in creating visually captivating content that enhances our guest experience and revenue potential. You will work collaboratively with cross-functional teams to develop innovative design solutions that meet business objectives.

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