Senior Consumer Insights Strategist

3 days ago


Solapur, Maharashtra, India beBeeConsumer Full time ₹ 18,00,000 - ₹ 25,00,000

Key Role:

We are seeking a seasoned consumer insights leader to spearhead the insights function.

This pivotal role will shape customer-centric strategies, strengthen brand positioning, and uncover new market opportunities.

  • Strategy & Research: Design and execute qualitative and quantitative studies including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Culturally Sensitive Consumer Intelligence: Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  • Business Impact through Insights: Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Brand Health and Equity Tracking: Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.


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