
Email Marketing Specialist
1 week ago
Job Summary:
This role is responsible for developing and executing effective email marketing campaigns, as well as managing our CRM system to optimize engagement and conversion.
Key Responsibilities:- Design and execute multi-touch email campaigns to increase sales funnel velocity and opportunity conversion.
- Segment databases, identify target audiences, create email lists, purge non-deliverable addresses, opt-outs, and recipients unlikely to engage.
- Manage CRM tools to ensure that actions taken on emails trigger proper workflows - automated confirmations, notifications, etc.
- Track, analyze, and report metrics of email campaign performance and provide recommendations for improvement.
- A/B test subject lines and creative and build winning attributes into future email campaigns.
- Use UTM tracking & review email heatmaps for improved email performance.
- Create and maintain an email marketing calendar.
- Collaborate with internal teams to ensure content is relevant and meaningful.
- Monitor email marketing activity company-wide to ensure consistency, alignment, and reduce over-emailing.
- Maintain a healthy email sender score/domain authority.
- Develop and implement email policies and best practices.
- Implement automated nurture and drip campaigns to keep subscribers engaged.
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