User Acquisition Strategist

6 days ago

Jaipur, Rajasthan, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000
Drive Growth as a User Acquisition Specialist

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. The ideal candidate will be responsible for managing the entire UA funnel — from campaign conceptualization to in-depth performance analysis — with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:
  • Plan, launch, and optimize UA campaigns across Meta (Facebook/Instagram), Google Ads (UAC), TikTok, Apple Search Ads, Unity, and other ad networks/DSPs.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit CAC, LTV, and ROI goals.
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and Mobile Measurement Partners (MMPs) (AppsFlyer).
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
Qualifications:
  • 4+ years of hands-on experience in UA for mobile games (social, hypercasual, or casino preferred).
  • Proven expertise with major ad platforms (Meta, Google Ads, TikTok, ASA).
  • Strong working knowledge of MMPs (AppsFlyer, Adjust, Singular) including event setup and analysis.
  • Deep understanding of UA KPIs (CPI, CAC, ROAS, ROI, LTV, retention).
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools (Excel, SQL, Looker Studio, Tableau, or equivalent).
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.

Acquire High-Quality Users at Scale.

Join a dynamic team focused on driving user acquisition and revenue growth.

As a User Acquisition Specialist, you will have the opportunity to work with cutting-edge technologies and contribute to the development of innovative marketing strategies.

Don't miss out on this chance to drive growth and take your career to the next level

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