Social Media Content Creator

2 weeks ago

Bengaluru, Karnataka, India beBeeDigital Full time ₹ 6,00,000 - ₹ 12,00,000

Job Description:

Kapiva is India's first modern holistic Ayurvedic brand, reimagining ancient wellness for modern consumers. With powerful, clean formulations and authentic storytelling, we're building a movement around daily wellness, rituals, and nutrition for the next generation.

About the Role

We are seeking an ambitious creator-first Social Media Manager to lead our day-to-day content engine on Instagram and YouTube Shorts channels.

In this role, you will be responsible for ideating, scripting, shooting, and publishing engaging short-form video content that showcases our brand's bold, relatable, and trend-forward digital voice.

You'll work closely with the Creative Director and content teams to shape our online presence, aligning it with ongoing brand campaigns and product initiatives.

Key Responsibilities:

  • Content Creation & Execution: Develop and implement a content strategy that resonates with our target audience, ensuring consistent pipeline of content with a minimum output of 3–4 videos per week across key social channels.
  • Serve as both behind-the-scenes creator and on-camera talent, becoming a recognizable face or voice of our brand.
  • Repurpose existing long-form content into bite-sized, trend-led videos that align with audience behavior and platform best practices.
  • Social Channel Growth: Take complete ownership of social media performance metrics including views, reach, engagement rates, and follower growth.
  • Stay updated on platform trends, algorithm shifts, and emerging content formats to ensure our brand remains ahead of the curve.
  • Creative Collaboration: Collaborate with cross-functional teams to align video content with ongoing brand campaigns and product initiatives.
  • Actively contribute to brainstorming sessions for new formats, digital campaigns, and storytelling ideas.
  • Analytics & Optimization: Monitor and analyze content performance using analytics tools, drawing actionable insights to optimize future content.
  • Test various formats, hooks, and publishing times, and share performance reports and learnings during weekly content reviews.
  • Public Relations (PR): Support the marketing team in creating social-first content to amplify brand stories in media coverage, influencer collaborations, and press initiatives, ensuring alignment with overall brand messaging.

Required Skills & Qualifications:

  • 1–3 years of experience in content creation or social media.
  • You run your own content channel (Instagram, YouTube, TikTok, etc.) — please share handles or portfolio.
  • Strong content instincts — scripting, editing, shooting (even with just a phone).
  • Ability to write compelling hooks, CTAs, and captions.
  • Video editing experience (CapCut, InShot, Adobe Premiere, etc.) is a plus.
  • Passion for health, wellness, and digital storytelling.
  • Self-starter mindset with comfort in fast-paced, creative environments.

Becoming Part of Our Team:

If you're a digital-native storyteller who wants to scale brand storytelling while building your own creative chops, we'd love to meet you.

Our dynamic team is passionate about innovative storytelling and empowering creatives to grow their careers. We foster an environment where collaboration, experimentation, and learning thrive.

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