Social media content creator

4 weeks ago

Bengaluru, Karnataka, India Vyapar Full time

About UsWe are a technology and innovation company in the fintech space, delivering business accounting software to Micro, Small & Medium Enterprises (MSMEs). With more than 5 million users across 140 countries, we are one of the fastest growing companies in this space. We take the complexity out of invoicing, inventory management & accounting, making it so simple, such that small businesses can spend less time on manual bookkeeping and spend more time focusing on areas of business that matter.We are looking for a Social Media Content Creator who can bring Vyapar's story to life on Instagram and through engaging, creative, and impactful content.Plan, create, and manage daily/weekly content for Instagram and aligned with brand goals.Develop reels, posts, carousels, stories, infographics, and short videos to engage our target audience.Write catchy captions, thought-leadership posts, and creative ad copies tailored to each platform.Work closely with the design and marketing team to produce visually appealing and on-brand content.Monitor trends, hashtags, and platform updates to keep Vyapars content fresh and relevant.Engage with followers, respond to comments/messages, and build community presence.Track performance through analytics, prepare reports, and optimize content strategy based on insights.Collaborate with internal stakeholders to showcase product updates, customer success stories, and company culture.Preferred candidate profileBachelors degree in Marketing, Mass Communication, or related field (preferred).1–5 years of hands-on experience in social media content creation (Instagram & experience is a must).Strong skills in short-form video (Reels), creative storytelling, and copywriting.Knowledge of social media tools (Canva, Figma, Adobe Suite, In Shot, Cap Cut, etc.).Basic understanding of social media analytics and growth strategies.Creative thinker with a keen eye for design, detail, and current social trends.Ability to adapt content tone for professional () vs. creative (Instagram) audiences.

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