Chief Growth Officer

This is a high-impact leadership role responsible for building and executing a comprehensive global marketing strategy that accelerates pipeline generation, enhances brand visibility, and positions the company as a market leader in workforce management and talent technology.

• Develop and execute a strategic plan to drive brand awareness, lead generation, and customer engagement across global locations.
• Position the company as a premier solution provider in the workforce management and talent technology landscape by leveraging thought leadership, content marketing, PR, and digital campaigns.
• Lead brand messaging and storytelling to differentiate the company's platform in the HR Tech SaaS industry.
• Align marketing efforts with sales, product, and executive teams to ensure a unified go-to-market (GTM) strategy.

• Drive multi-channel demand generation programs that fuel pipeline growth and revenue acceleration through various channels and tactics.
• Develop and optimize lead acquisition strategies through SEO, SEM, ABM, digital advertising, and marketing automation platforms.
• Implement data-driven growth marketing tactics to attract and convert enterprise HR, procurement, and talent acquisition leaders.
• Own and optimize the marketing funnel from awareness to conversion, ensuring a high-quality MQL-to-SQL pipeline.

• Oversee the creation of compelling content including whitepapers, case studies, webinars, industry reports, and blogs that establish the company as a trusted authority in workforce solutions.
• Collaborate with analysts, influencers, and industry leaders to strengthen market credibility and drive earned media coverage.
• Develop and execute conference, event, and sponsorship strategies to position the company at the forefront of HR Tech and contingent workforce events.

• Build customer advocacy programs to leverage client success stories and testimonials in marketing efforts.
• Develop co-marketing initiatives with ecosystem partners to expand market reach.
• Enhance retention marketing strategies that support cross-sell, upsell, and expansion opportunities within existing accounts.

• Define and track key marketing KPIs, including CAC, LTV, pipeline contribution, MQL conversion rates, and brand engagement metrics.
• Utilize marketing automation, CRM, and analytics platforms to drive campaign effectiveness.
• Continuously test, refine, and scale successful marketing programs using A/B testing and performance analysis.

Required Skills and Qualifications:

• 10+ years of experience in B2B SaaS marketing, demand generation, or growth marketing, with at least 5+ years in HR Tech, Workforce Management, or related industries.
• Proven track record of driving revenue growth through digital marketing, demand generation, and ABM strategies.
• Deep understanding of HR Tech buyer personas, including HR leaders, procurement professionals, and workforce strategy executives.
• Experience in managing global marketing campaigns and working with enterprise sales teams.
• Strong expertise in marketing automation, CRM platforms, and analytics tools.
• Exceptional leadership and team management skills, with a growth mindset and data-driven decision-making approach.

Benefits:

• Competitive compensation and performance-based incentives.
• Career growth opportunities in a dynamic and innovative environment.
• Chance to work with a talented team and contribute to business growth and success.

Others:

• Opportunity to build a high-performing marketing team and drive business results.
• Chance to develop and execute innovative marketing strategies and tactics.
• Support for professional development and continuous learning.