Digital Marketing Strategist

2 days ago


Gurgaon, Haryana, India The Marcom Avenue Full time
Job Brief:

We are seeking a Digital Marketing Strategist to plan and execute digital marketing campaigns across various channels. The ideal candidate will have extensive experience in performance marketing and a proven track record of achieving KPIs such as ROAS, CPA, and conversion rates.

Key Responsibilities:

  • Develop and optimize performance-based marketing strategies across digital channels.
  • Analyze campaign performance using tools like Google Analytics to measure ROI and identify areas for improvement.
  • Optimize paid advertising campaigns to maximize return on investment.
  • Conduct keyword research and optimize content for effective search engine marketing.
  • Perform A/B testing to optimize campaign effectiveness and efficiency.
  • Allocate and manage budgets across campaigns to ensure cost-effectiveness.

Required Skills and Experience:

  • Minimum 8 years of experience in performance marketing with a strong understanding of Google, Meta, and E-Commerce platforms.
  • Proficiency in Google Ads, Meta Ads, and other digital marketplaces.
  • Expertise in GA4, keyword research, competitor analysis, conversion setup, Google Tag Manager, and pixel implementation.
  • Strong analytical skills with the ability to interpret data and trends, diagnose problems, and identify opportunities.

Role Outline:

  1. Campaign Strategy: Develop and optimize performance-based marketing strategies across digital channels.
  2. Analytics and Reporting: Analyze campaign performance using tools like Google Analytics to measure ROI and identify areas for improvement.
  3. Ad Management: Optimize paid advertising campaigns to maximize return on investment.
  4. SEM: Conduct keyword research and optimize content for effective search engine marketing.
  5. A/B Testing: Perform tests to optimize campaign effectiveness and efficiency.
  6. Budget Management: Allocate and manage budgets across campaigns to ensure cost-effectiveness.

Goal: Drive measurable results including increased website traffic, lead generation, and sales conversion through effective digital marketing campaigns.



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