
Senior Brand Development Manager
22 hours ago
Key Responsibilities:
- Brand Strategy & Management:
- Define and execute branding strategy aligned with institutional goals.
- Ensure consistency of brand identity across all channels (digital, print, events).
- Build brand recall and equity within the education ecosystem.
- Public Relations & Media Management:
- Develop strong relationships with media, influencers, and industry bodies.
- Draft press releases, articles, and speeches for leadership.
- Manage media coverage, crisis communication, and institutional reputation.
- Digital & Social Media Presence:
- Drive brand presence on social platforms.
- Oversee content strategy, storytelling, and digital campaigns.
- Leverage analytics for continuous improvement.
- Events & Outreach:
- Organize branding events, education fairs, conferences, and community outreach.
- Ensure institutional visibility at national and international forums.
- Stakeholder Communication:
- Manage internal communications and alumni engagement.
- Collaborate with academic, CRC, and admissions teams for brand alignment.
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