
Senior Brand Manager
3 weeks ago
𝗪𝗲'𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴: 𝗦𝗲𝗻𝗶𝗼𝗿 𝗕𝗿𝗮𝗻𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 (𝗠𝘂𝗺𝗯𝗮𝗶, 𝗩𝗶𝗸𝗵𝗿𝗼𝗹𝗶)
Are you a bold storyteller with a passion for disruptive brand experiences? Come join our funky, new-age lifestyle accessories startup on a mission to break the monotony with trendsetting, edgy, and AI-powered creativity
𝗔𝗯𝗼𝘂𝘁 𝗨𝘀
Founded during the pandemic, we're a 4+ year-old lifestyle accessories brand that thrives on bold storytelling, quirky aesthetics, and AI-powered creativity. If you're ready to bring fun, innovation, and strategy to every brand touchpoint, you'll fit right in
𝗟𝗼𝗰𝗮𝘁𝗶𝗼𝗻 & 𝗪𝗼𝗿𝗸 𝗛𝗼𝘂𝗿𝘀:
Mumbai (Vikhroli)
• Monday–Friday
• 9:30 AM–7:30 PM
(A personal fully functional laptop is a must have)
𝗝𝗼𝗯 𝗗𝗲𝘀𝗰𝗿𝗶𝗽𝘁𝗶𝗼𝗻
• Craft & execute brand strategy across offline & digital channels.
• Own GTM strategies for product launches, campaigns & seasonal activations.
• Lead market research, competitor analysis & consumer insights to sharpen our edge.
• Write insight-driven creative briefs that ignite standout campaigns.
• Manage brand shoots: ideation → storyboarding → production → post-delivery.
• Oversee daily creative output—web, POS, packaging, performance assets.
• Execute performance marketing campaigns (Google Ads, Meta Ads) with internal teams & agencies.
• Optimize CRM, email, SMS, WhatsApp & loyalty programs for retention and engagement.
• Track metrics (CAC, ROAS, CTR, engagement); refine creatives to boost ROI.
• Plan and manage brand marketing budget—smart, efficient, impactful.
• Ensure seamless and timely delivery of all brand initiatives.
𝗢𝘁𝗵𝗲𝗿 𝗥𝗲𝗾𝘂𝗶𝗿𝗲𝗺𝗲𝗻𝘁𝘀:
1. 6–7 years in brand management (both mainstream and digital).
2. Proven success with mid-to-large-scale brand campaigns & digital-first strategies.
3. Strong shoot and creative execution portfolio (print & digital video).
4. Hands-on experience with GTM strategies, performance marketing & retention tools.
5. Superb communication, presentation, and stakeholder management skills.
6. Bachelor's or Master's in Marketing, Business, Communications, or related field.
7. Digital marketing, analytics, or brand management certifications are a plus.
𝗛𝗼𝘄 𝘁𝗼 𝗔𝗽𝗽𝗹𝘆
CVs can be emailed to: 𝘀𝗵𝘄𝗲𝘁𝗮.𝗵𝗿𝗶𝗽𝗽𝗹𝗲@𝗴𝗺𝗮𝗶𝗹.𝗰𝗼𝗺
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