Public Relations Associate

4 weeks ago


Mumbai, Maharashtra, India Burson APAC Full time

Job Title: Public Relations Associate

Job Summary:

Burson Genesis is seeking a Public Relations Associate to join our client servicing team in Mumbai. The ideal candidate will have experience in managing clients in the Sports and Lifestyle sector and be able to contribute to our team's performance by supporting senior members in managing client relationships and integrated communication programs.

Key Responsibilities:

  • Stay updated on clients, their industries, and competitors by reading articles, press materials, and strategy documents.
  • Help organize and participate in client brainstorm meetings and calls, and make informed recommendations.
  • Draft high-quality client-facing communications, including status reports and campaign summary reports.
  • Understand the media landscape and develop customized media lists for clients.
  • Build media relationships and leverage knowledge to benefit clients.
  • Assist in press materials development and support press event preparation.
  • Stay updated on social media trends and build relationships with key influencers and community contacts.
  • Assist senior members in developing case studies and new business proposals.

Requirements:

  • Graduate or postgraduate degree in any stream or professional qualification in public relations or marketing communication.
  • Minimum 1-1.5 years of experience in public relations.
  • Prior experience in managing Sports and Lifestyle clients is an added advantage.


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