Public Relations Associate for Brands and Entertainment

4 weeks ago


Mumbai, Maharashtra, India BCW Full time

Genesis BCW is seeking a skilled Public Relations Associate to join our Mumbai location. This role is part of our Brands, Sports and Entertainment Practice, which services clients in various sectors, including FMCG, Lifestyle, Sports, Entertainment, Food and Beverage, Luxury, Fashion, and Consumer.

The Associate will be responsible for assisting senior team members in managing client relationships and integrated communication programs. They will contribute to BCW's performance by supporting the team in delivering superior client service, a winning culture, and profitability.

Key Responsibilities:

· Stay updated on clients, their industries, and competitors by reading relevant articles, press materials, marketing collateral, and strategy documents.

· Participate in client brainstorm meetings and calls, asking informed questions and making creative recommendations.

· Draft high-quality client-facing communications, including status reports, campaign summary reports, and general account activity reports.

· Understand the media landscape and develop customized media lists for clients.

· Build media relationships and leverage relevant knowledge to benefit clients.

· Assist in press materials development and support the preparation of press events.

· Stay updated on social media trends and build relationships with key influencers and community contacts.

· Assist senior members in developing case studies and new business proposals.

Requirements:

Educational Qualification – Graduate or Postgraduate in any stream or professional qualification in the field of public relations or marketing communication.

Experience - Minimum years of experience in public relations.

Prior experience in managing Consumer & Lifestyle clients will be an added advantage.



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