Public Relations Specialist for Consumer Brands

3 weeks ago


Mumbai, Maharashtra, India BCW Full time

BCW is seeking a Public Relations Associate for our Mumbai office. As part of our Brands, Sports, and Entertainment Practice, this role will work with clients in the Consumer Sector, contributing to BCW's performance by supporting senior team members in managing client relationships and integrated communication programs.

Key Responsibilities:

• Stay updated on clients, their industries, and competitors by reading relevant articles, press releases, and marketing materials.

• Participate in client brainstorm meetings and calls, asking informed questions and making creative recommendations to add value to clients.

• Draft high-quality, actionable client-facing communications, including status reports, campaign summaries, and account activity reports.

• Understand the media landscape and assist in developing customized media lists for clients.

• Build relationships with media professionals and leverage relevant knowledge to benefit clients.

• Assist in press materials development and support the preparation of press events.

Requirements:

Educational Qualification: Graduate or Postgraduate in any stream or professional qualification in public relations or marketing communication.

Experience: Minimum years of experience in public relations.

Prior experience in managing Consumer & Lifestyle clients is an added advantage.



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