Senior Digital Marketing Specialist

2 weeks ago

Chennai, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 9,00,000 - ₹ 12,00,000
Job Description:

As a seasoned digital marketing professional, you will be responsible for managing a diverse range of paid campaigns primarily focusing on Google Adwords, including Google Ads, Google Shopping Ads and Re-marketing / Display Advertising.

  • Proven experience in SEM with 5+ years of success managing PPC campaigns across Google Ads.
  • Experience with managing clients in an agency environment and large budgets.
  • Expertise in optimising campaigns based on performance KPIs and CPA across search ads and shopping ads.

Required Skills & Qualifications:

To succeed in this role, you will need:

  • Strong technical knowledge of tracking and tags/pixels. Experience using Google Tag Manager is advantageous.
  • Excellent analytical skills and the ability to draw valuable insights from data and present them to clients.
  • Exceptional time management, attention to detail and prioritisation skills.
  • Strong written and verbal communication skills.
  • Google Ads & Analytics certification is a plus.

Benefits:

This role offers:

  • Opportunities to work with a variety of clients and campaigns.
  • A chance to grow professionally in a dynamic and fast-paced environment.
  • Excellent salary package with benefits.

Others:

The ideal candidate will be able to:

  • Setup, manage and optimise campaigns on multiple platforms.
  • Effectively scale ad spend while maintaining a positive ROI.
  • Create strategic plans across channels, identifying opportunities for Search, Display, YouTube and Programmatic advertising.
  • Review analytics to identify areas of opportunity.
  • Utilise conversion rate optimisation tactics to maximise performance.
  • Deliver strategic advice and performance reporting to clients.

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