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Marketing Campaign Lead

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Kottayam, Kerala, India beBeePerformance Full time ₹ 30,00,000 - ₹ 60,00,000
Role Overview

We are seeking a seasoned Performance Marketing Lead to oversee and drive our paid marketing efforts across multiple platforms.

This individual will be responsible for developing and executing strategic plans, managing large-scale campaigns, and optimizing performance to achieve key business objectives.

The ideal candidate will have deep technical expertise in digital marketing, sharp analytical skills, and a proven track record of success in fast-paced environments.

Key Responsibilities
  • Own and manage the end-to-end performance marketing function.
  • Plan, execute, and optimize paid campaigns across various digital channels.
  • Lead budget planning, allocation, and ROI tracking with a focus on customer acquisition and retention.
  • Build and manage a high-quality performance marketing funnel, ensuring key metrics are consistently met.
  • Rapidly experiment with creatives, audiences, and bidding strategies to improve efficiency.
  • Collaborate with cross-functional teams to drive conversion rate optimization and campaign impact.
  • Develop robust tracking and reporting mechanisms, leveraging tools like GA4 or equivalent.
Requirements
  • 6–10 years of experience in performance marketing, with a minimum of 2–3 years in a fast-growing D2C brand.
  • Proven track record of managing large-scale ad spends across multiple platforms.
  • Deep expertise in Meta Ads, Google Ads, and TikTok Ads, with strong technical know-how in campaign setup, attribution, and optimization.
  • Strong analytical skills, with experience in cohort analysis, funnel tracking, and performance dashboards.
  • Hands-on experience with tools like GA4, Google Tag Manager, AppsFlyer, or equivalent.
  • Strong stakeholder management skills and ability to work cross-functionally with creative, product, and growth teams.
What We Offer
  • Opportunity to lead performance marketing for a rapidly growing EdTech brand.
  • Exposure to multi-country, multi-platform growth strategies.
  • A culture that values ownership, speed, and innovation.
  • Competitive salary with performance-based incentives.