Lead Performance Marketing Strategist

11 hours ago


Kottayam, Kerala, India beBeeMarketing Full time ₹ 60,00,000 - ₹ 1,20,00,000
Key Performance Specialist Roles and Responsibilities

This position is focused on leading the strategic development and execution of comprehensive performance marketing plans that align with business objectives.

The key responsibilities of this role include:

  • Strategic Planning: Develop, execute, and optimize high-impact paid campaigns across multiple channels to achieve maximum ROI.
  • Campaign Management: Plan, execute, and manage campaigns using tools such as Google Ads, Meta Ads Manager, and BI reporting platforms.
  • Data Analysis: Analyze performance metrics, identify trends, and make data-driven recommendations to enhance campaign effectiveness.
  • Team Leadership: Mentor junior marketers, manage external agencies, and coordinate with internal stakeholders to ensure seamless campaign execution.

In addition to these key responsibilities, the ideal candidate will have:

  • A Bachelor's degree in Marketing, Business, or a related field.
  • 4-7 years of experience in performance or digital marketing, with at least 2 years in a managerial or lead role.
  • Proven experience designing and scaling high-impact paid campaigns across multiple channels.
  • Strong analytical mindset with experience in tools such as Google Analytics, Google Ads, Meta Ads Manager, and BI reporting platforms.
  • Excellent communication and presentation skills, capable of influencing stakeholders and leadership.
  • Experience managing budgets of significant scale and delivering measurable ROI.


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