Mobile Games Growth Manager

2 weeks ago


Erode, Tamil Nadu, India beBeeUserAcquisition Full time ₹ 20,00,000 - ₹ 25,00,000
User Acquisition Specialist

We are seeking a highly motivated and data-driven User Acquisition Specialist to join our growth team. You will be responsible for managing the entire UA funnel – from campaign conceptualization to in-depth performance analysis – with the goal of acquiring high-quality users at scale and maximizing long-term ROI.

This role requires a mix of technical expertise, strategic thinking, analytical rigor, and creative collaboration, making it ideal for someone passionate about scaling mobile games in the competitive social and hypercasual space.

Key Responsibilities:
  • Plan, launch, and optimize UA campaigns across major ad platforms and networks.
  • Manage daily campaign performance, adjusting bids, budgets, targeting, and creatives to hit key performance indicators (KPIs).
  • Implement structured A/B tests for campaigns, audiences, and creatives.
  • Ensure accurate event configuration and tracking across ad platforms and MMPs.
  • Partner with engineering teams to QA and troubleshoot SDK/event integrations.
  • Analyze campaign and cohort-level data from ad platforms and MMPs to identify trends, opportunities, and risks.
  • Calculate breakeven points and model projected LTV/ROI by user cohorts.
  • Understand and act on player journey metrics.
  • Build dashboards and performance reports using business intelligence tools.
  • Apply predictive modeling and early KPIs to forecast long-term user value.
  • Develop and execute a full-funnel UA strategy that integrates acquisition, retention, and re-engagement.
  • Create and manage audience strategies.
  • Design and execute re-engagement campaigns for churned or low-activity users.
  • Collaborate with CRM and product teams to connect UA with retention and monetization strategies.
  • Contribute to budget allocation and forecasting strategies.
  • Collaborate with the creative team to brief, conceptualize, and test ad creatives.
  • Design and run creative test campaigns using structured methodologies.
  • Analyze creative performance using key metrics and translate findings into actionable creative insights.
  • Establish creative refresh cycles and rotation strategies.
  • Share business-aligned creative insights with stakeholders.
  • Act as the primary liaison with ad networks, agencies, and internal cross-functional teams.
  • Lead the day-to-day campaign operations, ensuring accuracy, quality, and timeliness.
  • Share insights and recommendations with stakeholders to influence product and marketing decisions.
Qualifications:
  • 4+ years of hands-on experience in UA for mobile games.
  • Proven expertise with major ad platforms and MMPs.
  • Strong working knowledge of UA KPIs and re-engagement strategies.
  • Ability to run re-engagement campaigns and leverage MMP + platform data for targeting and predictive analysis.
  • Proficiency in data analysis & visualization tools.
  • Strong analytical, mathematical, and problem-solving skills.
  • Entrepreneurial mindset with a high sense of ownership and accountability.


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