Digital Marketing Content Creator
2 weeks ago
XYLEM LEARNING is seeking a highly skilled Digital Marketing Content Creator to join our team. The successful candidate will have a strong background in creating engaging written content, including blogs, SEO articles, and social media ad copy.
The ideal candidate will be able to craft compelling posts and ad copy for platforms like Facebook, Instagram, and LinkedIn, adapting tone and style to suit different campaigns and audience segments. Additionally, they will work with the marketing team to create monthly content calendars, aligning content with broader digital marketing strategies and objectives.
We are offering a competitive salary of $60,000 - $80,000 per year, depending on experience. In addition to a comprehensive benefits package, the successful candidate will have access to ongoing training and development opportunities to ensure their skills remain up-to-date.
The key responsibilities of this role include:
- Content Development: Create well-researched, high-quality blogs on edutech topics, develop SEO-driven articles to improve website rankings, and write engaging ad copy tailored for social media platforms.
- SEO Optimization: Conduct keyword research and integrate it into content effectively, optimize on-page elements like meta descriptions and titles, and use analytics tools to track and improve SEO performance.
- Social Media Content: Craft compelling posts and ad copy for platforms like Facebook, Instagram, and LinkedIn, adapting tone and style to suit different campaigns and audience segments.
- Performance Monitoring: Use data tools to measure content success, including traffic, engagement, and conversion metrics, regularly update and refine content based on performance insights, and generate content performance reports for the marketing team.
- Content Planning and Collaboration: Work with the marketing team to create monthly content calendars, align content with broader digital marketing strategies and objectives, and coordinate with designers, SEO experts, and other team members for cohesive campaigns.
Please note that this salary estimate is based on industry standards and may vary depending on location and experience.
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