Content Creator for Edutech Brand

2 weeks ago


Kozhikode, Kerala, India XYLEM LEARNING Full time

Job Summary

Xylem Learning seeks a skilled Content Creator to develop engaging written content that supports our marketing strategies and enhances brand presence in the edutech sector. The ideal candidate will have strong storytelling skills, creativity, and adaptability.

Key Responsibilities:

  • Content Creation:
    • Write high-quality blogs, articles, and web content focused on edutech topics.
    • Craft engaging ad copy for social media platforms and digital campaigns.
    • Develop content that aligns with the brand's tone and objectives.
  • Audience-Focused Writing:
    • Conduct thorough research to create content tailored to the target audience.
    • Ensure clarity, readability, and relevance in all materials produced.
  • Collaboration:
    • Work with marketing teams to brainstorm and execute content ideas.
    • Partner with designers and SEO experts to deliver cohesive campaigns.
    • Contribute to the monthly content calendar for planning and scheduling.
  • Content Optimization:
    • Revise content based on feedback and performance data.
    • Utilize tools like Google Analytics to track content performance.
    • Regularly update existing content to ensure it remains fresh and relevant.
  • Social Media Writing:
    • Create impactful posts tailored for platforms like Facebook, Instagram, and LinkedIn.
    • Adapt writing style to suit specific campaigns and audience demographics.

Required Skills and Qualifications:

  • Strong storytelling and writing skills with an engaging style.
  • Creativity to adapt content for different formats and platforms.
  • Ability to research and create audience-centric content.
  • Basic knowledge of SEO principles and digital marketing.
  • Familiarity with tools like Google Analytics and content management systems (CMS).

Preferred Qualifications:

  • Bachelor's degree in English, Journalism, Mass Communication, or a related field.
  • 1-3 years of experience in content writing or a related role.
  • Experience in writing for edutech or similar industries is a plus.

Compensation and Benefits:

The salary for this position is estimated to be $65,000 - $85,000 per year, based on industry standards and location. We offer a competitive benefits package, including health insurance, retirement plans, and paid time off.



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