Digital Email Marketing Strategist

6 days ago

Gurgaon, Haryana, India beBeeMarketing Full time ₹ 15,00,000 - ₹ 20,30,000

Job Title: Email Campaign Manager

 

As a key member of our team, we are seeking a results-driven Email Marketing Specialist to join our Campaign Management Support team. The ideal candidate will have a strong passion for email marketing campaigns, hands-on expertise in Oracle Responsys / Oracle Unity / Oracle Infinity IQ, and advanced SQL skills.

 

Key Responsibilities:

  • Manage end-to-end campaign execution, including setup, data selection, rollout (creatives not included), and reporting.
  • Build, launch, and optimize email campaigns across Oracle platforms (Responsys, Unity, Infinity IQ).
  • Create and manage customer workflows, segmentation, and targeting strategies.
  • Develop insights from complex data sets and present actionable recommendations to internal teams and clients.
  • Write and optimize SQL queries using advanced PL-SQL concepts for audience creation and performance tuning.
  • Conduct A/B testing and hyper-personalization campaigns to improve engagement.
  • Compile campaign performance reports ensuring data accuracy, integrity, and business relevance.
  • Collaborate with cross-functional teams (planning, accounts, creative, digital marketing) to ensure cohesive campaign execution.

 

Requirements:

  • 4+ years of hands-on experience designing and managing email campaigns using Oracle Responsys.
  • Strong experience in Oracle Unity CDP implementation (minimum 2 customers).
  • Experience in developing BI reports with Oracle Infinity IQ, including dashboard insights.
  • Proven track record in hyper-personalization and A/B testing campaigns.
  • Proficient in SQL / PL-SQL with expertise in writing complex queries and performance optimization.

 

The ideal candidate will be highly skilled in email marketing and possess excellent analytical and problem-solving skills. If you have the required experience and skills, please submit your application.

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