Meta Marketing Lead

1 week ago

Thrissur, Kerala, India beBeeMarketing Full time ₹ 75,00,000 - ₹ 1,30,00,000

Job Title: Meta Marketing Manager

Position Overview:

Seeking results-driven performance marketer to lead and optimize Meta ads campaigns.

Ideal candidate will have strong analytical mindset, deep knowledge of campaign strategy and performance analysis, with proven track record of generating leads, driving conversions, and maximizing return on ad spend (ROAS).

Key Responsibilities:
  • Campaign Strategy and Optimization: Plan, launch, and optimize paid campaigns across Meta Platforms.
  • Full-Funnel Performance Marketing: Manage full-funnel performance marketing strategy, including audience targeting, A/B testing, creatives, copy, and landing pages.
  • Cross-Functional Collaboration: Work cross-functionally with design, brand, and product teams to craft compelling ad experiences.
  • Performance Analysis and Reporting: Continuously monitor and analyze campaign performance and take action to improve click-through rate (CTR), conversion rates, cost per acquisition (CPA), and ROAS.
  • Brand Consistency: Work closely with design & content teams to ensure consistency in brand messaging and campaign assets.
  • Tool Proficiency: Track and report campaign performance using tools like Google Analytics, Meta Ads Manager, Campaign Manager, and dashboards.
  • Platform Knowledge: Stay updated on the latest ad platform features, trends, and algorithm changes.
  • Trend Monitoring: Stay at forefront of platform updates, ad innovations, and consumer behavior trends within the travel industry.

Requirements:

  • Education: Bachelor's or Master's degree in Marketing, Business, or a related field.
  • Experience: 3–4 years of hands-on experience managing Meta Ads campaigns, running high-performing Meta Ads campaigns for B2C or travel brands.
  • Skills: Proven ability to manage budgets and achieve strong ROAS. Strong knowledge of Ads Manager, Conversion APIs, and audience retargeting. Analytical and detail-oriented with strong Excel/Google Sheets skills.

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