Marketing Technology Director for Adobe Experience Platform CDP
1 week ago
As a Marketing Technology Director, you will play a pivotal role in shaping the customer experience at Genpact. The company is seeking an experienced professional to lead the implementation of Adobe Experience Platform (AEP) Customer Data Platform (CDP), driving data-driven marketing and personalization efforts.
This role requires strategic collaboration with cross-functional teams, including marketing, analytics, data engineering, and IT, to build a unified view of the customer and ensure effective data integration and activation. Key responsibilities include defining and implementing scalable and secure AEP CDP architecture, guiding team members, overseeing data integration, managing customer identity, collaborating with stakeholders, ensuring compliance, integrating Martech tools, and optimizing platform performance.
QualificationsWe seek candidates with 7+ years of experience in marketing technology, DMP/CDP implementation, and team leadership. Strong expertise in Adobe Experience Platform, customer data models, and data governance is essential, along with skills in integrating data for segmentation and personalization, familiarity with Adobe Experience Cloud, knowledge of data privacy regulations, and proficiency in cloud platforms (AWS, GCP, Azure). Effective communication and stakeholder management abilities are also required.
Preferred qualifications include experience with machine learning for personalization, proficiency in data visualization and reporting tools, and background in Agile/Scrum environments. A Bachelor's degree in a related field is mandatory, while a Master's degree is preferred.
The estimated salary range for this position is $120,000 - $180,000 per year, depending on location and experience. Genpact offers a dynamic work environment that values diversity and inclusion, respect and integrity, customer focus, and innovation. Apply now to be part of our talented team
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