Digital Transformation Lead

1 week ago


Bengaluru, Karnataka, India Genpact Full time

Genpact, a global professional services and solutions firm, invites applications for the role of Digital Transformation Lead - Adobe Experience Platform Developer. This position is an excellent opportunity to shape the future by overseeing the development, configuration, and deployment of Adobe Experience Platform (AEP) Customer Data Platform (CDP) solutions.

About Genpact

We are a company driven by our innate curiosity, entrepreneurial agility, and desire to create lasting value for clients. With over 125,000+ people across 30+ countries, we serve and transform leading enterprises, including the Fortune Global 500, with our deep business and industry knowledge, digital operations services, and expertise in data, technology, and AI.

Salary Range: $140,000 - $170,000 per year

The Tech Lead - AEP CDP Developer will be responsible for leading and managing end-to-end AEP CDP solution development, including data ingestion, identity management, and profile unification. The ideal candidate should have relevant years of experience in marketing tech development, with expertise in customer data platforms, AEP, and CDP functionalities.

Key Responsibilities
  • Development Leadership: Oversee the development of AEP CDP solutions, ensuring high data quality and compliance with data governance and privacy regulations.
  • Solution Design and Configuration: Architect and configure AEP solutions tailored to business requirements, emphasizing data governance and real-time customer profiles.
  • Cross-Functional Collaboration: Work closely with product owners, business analysts, and marketing teams to translate business needs into AEP solutions.
  • Data Integration: Implement strategies to integrate first, second, and third-party data sources into AEP, maintaining high data quality.
  • Identity Management: Oversee identity resolution and customer profile enrichment for actionable insights.
  • Data Privacy Compliance: Ensure data governance and privacy compliance within AEP, adhering to GDPR and CCPA regulations.
  • AEP API Integration: Build and maintain integrations with other marketing tech stack components using AEP's APIs.
  • Team Mentorship: Guide and mentor developers, ensuring adherence to best practices.
Qualifications and Skills
  • Relevant years of experience in marketing tech development, with expertise in customer data platforms.
  • Proficient in AEP and CDP functionalities, including data ingestion, profile unification, and API integrations.
  • Skilled in JavaScript, SQL, RESTful APIs, and familiar with cloud platforms (AWS, GCP, Azure).
  • Strong knowledge of data privacy regulations and secure data handling practices.
  • Excellent communication and leadership skills.
  • Bachelor's degree in a relevant field.
Preferred Qualifications/ Skills
  • Experience with data engineering and ETL tools.
  • Knowledge of Adobe Analytics, Adobe Target, Audience Manager.
  • Familiarity with machine learning for marketing and CI/CD practices.


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