Digital Advertising Specialist

16 hours ago


Ghaziabad, Uttar Pradesh, India beBeeAdvertising Full time ₹ 8,00,000 - ₹ 15,00,000

We are seeking a skilled Digital Advertising Specialist to manage ad campaigns for clients in the Health & Wellness and Local Service industries.

Responsibilities
  • Develop and execute targeted ad strategies on Facebook & Instagram, maximizing reach and engagement.
  • Analyze audience behavior, create lookalike audiences, and implement retargeting tactics to improve campaign performance.
  • Collaborate with the creative team to craft compelling ad copy and develop visually appealing graphics.
  • Design and execute A/B tests (ad creatives, headlines, landing pages) to optimize campaign results.
  • Maintain a deep understanding of key metrics (CTR, CPC, CPL, ROAS) and adjust campaigns accordingly.
  • Deliver regular performance reports, identifying areas for improvement and providing actionable insights.
  • Stay up-to-date on the latest trends, policies, and best practices in digital advertising.
Requirements
  • Proven experience driving successful digital advertising campaigns.
  • Strong grasp of funnels, targeting, and budget optimization techniques.


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