Digital Advertising Specialist

17 hours ago

Ghaziabad, Uttar Pradesh, India beBeeSpecialist Full time US$ 14,400 - US$ 18,000
Job Description:

We are looking for a skilled specialist to play a crucial behind-the-scenes role in transforming businesses through expertly managed digital advertising campaigns.

You'll be leveraging proven strategies, ad copy, and campaign structures - along with AI tools - to make these tasks easier.

Daily Responsibilities:
  • Set up digital advertising accounts for new clients
  • Create campaigns, target keywords, utilize negative keywords, write ad copy, and leverage assets (extensions) to boost results
  • Optimize campaigns on a regular basis to improve performance
  • Assist with conversion tracking and analytics integration
  • Assist with reporting & analysis
  • Provide feedback to help guide campaign strategy and budget allocation based on performance benchmarks
Required Skills & Qualifications:
  • Knowledge of general marketing principles
  • Digital advertising management experience (1 year minimum)
  • Experience with lead generation campaigns (not eCommerce)

You'll need to use the applications listed below. You don't need to be an expert in all of them, but you need to be at least familiar with most of them.

  • Digital advertising platforms
  • Analytics software
  • Task management software
  • Search engine optimization tools
  • Communication apps

We work in a fast-paced industry. So it's really important that our specialist would be:

  • A fast learner
  • Pays close attention to detail
  • An excellent communicator who isn't afraid to ask questions
  • Ability to work on a deadline
Preferred Qualifications:
  • Digital advertising certification
  • Experience working with local business or home services
  • Experience with lead generation campaigns

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