Fitness Growth Strategist

Curefit Healthcare Pvt Ltd, a leading fitness company and wellness platform in India, was founded in 2016. The company aims to make fitness easy, fun and accessible to everyone through its brand Cult. Today, Cult offers a range of fitness services including group workouts, gyms and personalized fitness solutions, as well as an expansive selection of quality fitness products for the everyday athlete.

The company's vision is to empower everyone towards an active and healthier lifestyle through innovative fitness solutions, enabled by technology. As a Senior Expansion Manager, you will play a critical role in the franchise business expansion of Cult Fit. Your primary responsibility will be to facilitate site identification, business case alignment and center launches ensuring smooth operations and relationship management throughout the process.

• Site Selection & Market Analysis
  • Lead strategic site identification efforts in pre-approved micro-markets while exploring new expansion opportunities.
  • Conduct thorough site evaluations including physical visits, feasibility assessments and competitive analysis.
  • Coordinate with cross-functional teams to validate site selections against established company guidelines and performance metrics.
  • Support partners in identifying optimal locations within their territories that align with both partner goals and company strategy.
• Real Estate Negotiations & Support
  • Bridge communications between franchise partners and property owners/Real estate team to facilitate productive discussions.
  • Collaborate closely with the Real Estate team to streamline lease negotiations and accelerate closure timelines.
  • Oversee documentation and compliance requirements throughout the real estate acquisition process.
• Business Planning & Financial Oversight
  • Work with partners to develop comprehensive business plans and financial projections for new centers.
  • Ensure alignment between partner objectives and company performance expectations.
  • Monitor and support the achievement of key business milestones (target rent, presales and key hiring milestones) throughout the center development process.
• Market & Competition Analysis
  • Conduct detailed competition and market analysis to evaluate the feasibility of proposed locations.
  • Gather data on branded retail presence, residential density and other key data points to build a comprehensive point of view for site selection.
  • Provide insights and recommendations based on market trends and competitive landscape.

This role requires a strong background in business development, franchise management, real estate or market analysis. A bachelor's degree in Business Administration, Real Estate or a related field is preferred. We are looking for candidates with 4-8 years of experience in similar roles who possess excellent analytical skills to interpret market data and competition trends. Strong communication and interpersonal skills are essential for building and maintaining relationships with franchise partners and stakeholders.

As a proactive, self-motivated and adaptable individual, you should be comfortable working in a fast-paced dynamic environment. You must be able to multitask and adapt to changing priorities while maintaining focus on deliverables. Travel may be required within the city for site visits and partner meetings.