Senior Product Launch Manager

4 days ago

Cochin, Kerala, India beBeeGtm Full time US$ 1,00,000 - US$ 1,30,000
Go-to-Market Strategist

We are seeking a seasoned GTM Strategist to drive the successful launch of our innovative SaaS products.

About the Role

The ideal candidate will have a proven track record in developing and executing comprehensive go-to-market strategies, leveraging data-driven insights to inform their approach. They will be responsible for shaping the product positioning, messaging, and launch plans that resonate with our target audience.

Key Responsibilities
  • Market & Customer Research: Conduct in-depth analysis to understand customer needs, pain points, and competitive landscapes.
  • Product Positioning & Messaging: Develop value propositions, messaging frameworks, and ICP profiles that differentiate us from competitors.
  • Strategy & Planning: Create a robust GTM roadmap detailing timelines, launches, stakeholders, budgets, and KPIs.
  • Cross Functional Collaboration: Work seamlessly with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Launch & Campaign Management: Plan and execute campaigns (digital, advertising, events), drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Performance Tracking & Optimization: Define KPIs, monitor performance, analyze results, and iterate to maximize GTM effectiveness.
What We're Looking For
  • 3+ years of experience in GTM, product marketing, or related strategic roles, ideally in SaaS.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of GTM frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.
  • Bonus: Familiarity with analytics tools such as Google Analytics, Mixpanel, and CRM platforms.
Why Join Us?
  • Play a pivotal role in shaping the successful launch of innovative SaaS tools.
  • Thrive in an entrepreneurial environment with autonomy, ownership, and growth opportunities.
  • Collaborate with a passionate team committed to creativity, excellence, and impact.

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