Senior Product Launch Manager

2 days ago


Nashik, Maharashtra, India beBeeStrategy Full time ₹ 11,88,000 - ₹ 21,12,000
Job Overview

The successful candidate will play a pivotal role in driving the launch of innovative SaaS tools, working collaboratively across teams to define messaging, establish positioning, and ensure data-informed execution.

  • Key Responsibilities:
  • Conduct market and customer research to understand needs, pain points, and competitive landscapes.
  • Develop a robust GTM roadmap detailing timelines, launches, stakeholders, and KPIs.
  • Collaborate with product, marketing, sales, and customer success teams to coordinate launch plans and streamline execution.
  • Plan and execute campaigns, drive sales enablement, and oversee channel strategies to create awareness and demand.
  • Define KPIs, monitor performance, analyze results, and iterate to maximize GTM effectiveness.
  • Continuously gather feedback from customers and stakeholders to refine strategy, messaging, and product enhancements.
What You Bring
  • A minimum 3 years of experience in GTM, product marketing, or related strategic roles, preferably in SaaS.
  • Strong strategic thinking with data-driven decision-making skills.
  • Excellent project management capabilities, timely, detail-oriented, and decisive.
  • Outstanding communication skills, capable of rallying teams and articulating vision.
  • Deep understanding of GTM frameworks: positioning, messaging, ICPs, distribution channels, and launch tactics.
  • Experience running cross-functional launches from inception to execution.


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