Senior B2B Content Marketing Specialist

2 days ago

Kolkata Hyderabad Secunderabad Telangana Mumbai, India beBeeMarketing Full time US$ 90,000 - US$ 1,20,000
Job Overview:

We are seeking a skilled B2B Content Marketing Strategist to join our team. As a key member of our marketing department, you will be responsible for developing and executing comprehensive content marketing strategies that drive business growth and engagement.

Key Responsibilities:

  • Engage with B2B clients to understand their brand, audience, content needs, and business goals.
  • Translate client needs into tailored brand content strategies (e.g., thought leadership, lead magnets, case studies, whitepapers, newsletters, video, SEO blogs).
  • Position content as a brand and business growth tool aligned to each stage of the B2B funnel.

Collaborative Campaign Development:

  • Work cross-functionally with internal content strategists, writers, designers, and SEO experts to bring brand solutions to life.
  • Develop and deliver strategic campaign proposals, roadmaps, and pitch decks.

Client Relationship Management:

  • Build and maintain long-term relationships with key decision-makers and stakeholders.
  • Lead strategic discussions, QBRs, and performance reviews to ensure client satisfaction and retention.

Content Strategy Innovation:

  • Stay ahead of B2B marketing trends, buyer behavior, and industry benchmarks.
  • Advise clients on how to integrate emerging content formats and distribution channels (e.g., podcasts, LinkedIn thought leadership, demand gen campaigns).

Performance & Reporting:

  • Define KPIs and collaborate with analysts to track content performance.
  • Deliver reports and insights that tie content back to branding, engagement, and pipeline growth.

Requirements:

  • 4+ years of experience in B2B marketing, brand strategy, content marketing, or client-facing roles within an agency or consulting environment.
  • Proven experience creating or selling content-led marketing solutions for B2B brands.
  • Strong grasp of content marketing tactics across multiple formats (written, visual, video, audio).
  • Excellent presentation, communication, and relationship-building skills.
  • Strategic thinker with the ability to connect brand storytelling with business outcomes.
  • Experience with marketing automation tools (e.g., HubSpot, Marketo), SEO principles, and B2B buyer journeys is a plus.

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