
Digital Collection Specialist
1 day ago
Job Overview:
This role is responsible for crafting and executing digital strategies to enhance collections performance.
Main Responsibilities:- Strategic Campaign Development:
- Create multi-channel digital campaigns tailored to customer segments and delinquency stages, leveraging risk scores, payment behavior, and campaign responsiveness.
- Maintain a campaign calendar aligned with business priorities and regulatory guidelines, ensuring seamless integration with internal systems.
- Collaborate with internal teams to align messaging, tone, and escalation protocols, guaranteeing dynamic allocation logic based on risk assessment and campaign performance.
- Utilize the campaign builder platform to configure and allocate customer segments across delinquency buckets, channels, and vendors, continuously monitoring and refining allocation rules to optimize recovery outcomes and operational efficiency.
- Vendor Partnership Management:
- Oversee digital campaign vendors and platforms, ensuring performance, compliance, and seamless integration with internal systems, tracking vendor KPIs such as engagement rate, PTP conversion, and recovery performance.
- Conduct regular reviews, audits, and innovation pilots with vendor partners to ensure alignment with business objectives and regulatory requirements.
- Data-Driven Decision Making:
- Analyze campaign analytics to monitor performance and identify improvement opportunities, leveraging A/B testing, segmentation analysis, and predictive modeling to refine outreach strategies.
- Maintain structured MIS to track campaign outcomes and support data-driven decision-making, ensuring all campaigns and vendor activities adhere to RBI guidelines, data privacy norms, and internal policies.
- Compliance and Governance:
- Prepare and maintain documentation for compliance audits and Operational Risk Management (ORM), collaborating with legal and compliance teams to update SOPs and risk control matrices.
- Ensure adherence to RBI guidelines, data privacy norms, and internal policies, guaranteeing all campaigns and vendor activities are compliant and well-documented.
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