Digital Content Specialist

2 weeks ago

Bengaluru, Karnataka, India beBeeDigitalContent Full time ₹ 1,04,000 - ₹ 1,30,878
Job Overview

The role of Digital Content Associate 1 involves delivering exceptional digital content that aligns with the brand's standards and best practices. This position requires collaboration with a global team to ensure timely project delivery and optimal user experience.


Key Responsibilities:
  • Content Publishing: Publish or edit web pages based on content briefs, utilizing web authoring best practices and internal tagging to support campaign directives.
  • Brand Standards: Maintain firm and web brand standards across all page experiences.
  • Training and Development: Regularly participate in AEM and other web content training to enhance skills.
  • Data Integration: Understand data and content integration points, such as Marketo, Brightcove, Adobe Analytics, to ensure technical quality for page development.

Required Skills and Qualifications:
  • Enterprise Content Management Systems: Demonstrated expertise using enterprise content management systems/web platforms, required (Adobe Experience Manager, preferred).
  • Digital Marketing Strategy: Proficient with digital and content marketing strategy; required.
  • SEO Best Practices: Understanding of SEO best practices, preferred.
  • Technical Skills: Strong awareness of grammar and style (American English, Canadian English), understanding of data sources and user experience connection points across marketing tech stack (Adobe Experience Manager, Adobe Analytics, Marketo, CRM, Google, SEMrush, etc).

Benefits:
  • Opportunities for Growth: Actively seek out and participate in skills development training, as defined by career development goals.
  • Collaborative Environment: Comfortable working asynchronously across a global team, with the ability to project manage multiple initiatives simultaneously.

Others:
  • Experience: 2 - 4 years of experience in web content publishing and site optimization, preferably within a large, global or professional services organization.
  • Awareness of Buyer Journey: Awareness of buyer journey, preferably in B2B environment.

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