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Public Relations Specialist

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Shimoga, Karnataka, India beBeeFashion Full time ₹ 2,50,000 - ₹ 5,00,000
Marketing and Public Relations Opportunity

A dynamic and innovative brand seeks a talented Marketing and Public Relations professional to join their team. The ideal candidate will have a passion for marketing and PR, with a strong understanding of the fashion industry.

  • Campaign Development: Develop and execute comprehensive marketing strategies that promote unique designer labels and products.
  • Content Creation: Produce engaging content for various platforms, including social media, blogs, and newsletters, to enhance brand visibility and connect with the target audience.
  • Market Research: Conduct thorough research on current fashion trends, consumer preferences, and competitors to inform marketing strategies and identify opportunities for growth.
  • Media Outreach: Foster relationships with fashion journalists, bloggers, and influencers to secure coverage for Alore's designers and collections.
  • Press Releases: Assist in crafting and distributing press releases and other communication materials to promote events, launches, and collaborations.
  • Brand Messaging: Contribute to the development of brand identity by ensuring consistent messaging across all marketing and PR materials.
  • Social Media Management: Manage social media accounts, including content scheduling, engagement with followers, and monitoring analytics to assess performance.
  • Reporting: Track and report the effectiveness of marketing and PR campaigns, providing insights and recommendations for improvements.
Qualifications and Requirements
  • Candidates should hold a degree in business/marketing/fashion from a reputable institution.
  • Candidates are expected to be available for an internship period of 4-6 months.
  • Preference will be given to candidates with experience in high fashion.

Key Qualities: Strong analytical skills, excellent communication skills, ability to work independently and as part of a team, and proficiency in digital marketing tools.