
Data Driven Business Leader
2 days ago
We are seeking a strategic leader to drive business growth through data-driven insights. As an Analytics Manager, you will lead a team of analysts in designing and implementing advanced analytics solutions that deliver measurable outcomes.
Key Responsibilities:
- Lead and mentor a team of analysts to foster a culture of collaboration and excellence.
- Provide training and guidance on analytics best practices and methodologies.
- Ensure alignment of team goals with organizational objectives.
Strategic Analytics Planning:
- Collaborate with stakeholders to understand business objectives and design data-driven solutions.
- Translate complex business problems into actionable analytical frameworks.
Advanced Marketing Analytics & Modeling:
- Develop and oversee the implementation of predictive models, machine learning algorithms, and statistical analyses to solve business problems.
- Champion advanced analytics use cases, such as Market Mix Modeling (MMM), uplift modeling, incrementality studies, customer segmentation, lifetime value modeling, and real-time optimization.
- Ensure robust model evaluation, validation, and deployment processes.
Data Governance & Quality Assurance:
- Oversee data integrity, accuracy, and consistency across all analytics projects.
- Establish data governance policies and ensure compliance with data security standards.
- Streamline ETL (Extract, Transform, Load) processes for efficient data management.
Cross-Functional Collaboration:
- Work with marketing, product, and engineering teams to integrate analytics and AI solutions into decision-making processes and products.
- Drive alignment between analytics initiatives and broader business strategies.
Technical Expertise:
- Advanced proficiency in Python, SQL, and Statistical techniques.
- Strong experience with machine learning techniques and frameworks.
- Expertise in data visualization tools.
- Proficient in leveraging AI tools to enhance efficiency across analytics workflows and day-to-day deliverables.
Leadership & Collaboration:
- Exceptional leadership skills with the ability to inspire and motivate teams.
- Strong interpersonal skills to build effective relationships with stakeholders and clients.
- Ability to manage multiple projects in a fast-paced, agile environment.
Required Skills & Qualifications:
- 5+ years of professional experience in analytics, data science, or related roles.
- At least 3 years' experience in the digital marketing industry is mandatory.
- Experience in managing marketing analytics projects for international clients, specifically US and UK is mandatory.
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