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Digital Marketing Strategist

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Dombivli, Maharashtra, India beBeePerformance Full time ₹ 60,00,000 - ₹ 1,00,00,000
Performance Marketing Specialist

Job Overview:

We are seeking a skilled Performance Marketing Specialist to lead paid media campaigns across Google, Meta, and other platforms.

Key Responsibilities:

  • Plan, execute, and optimize paid campaigns on Google Ads, Meta Ads Manager, and other platforms.
  • Monitor key performance indicators (KPIs) such as cost per click (CPC), cost per action (CPA), conversion rate (CTR), return on ad spend (ROAS), and provide weekly/monthly performance reports.
  • Conduct keyword research, competitor analysis, and audience segmentation for better targeting.
  • Collaborate with designers and content teams to create high-performing ad creatives and landing pages.
  • Continuously run A/B testing for creatives, copies, and targeting strategies.
  • Manage campaign budgets, forecast spends, and ensure high return on investment (ROI) delivery.
  • Stay updated with the latest digital marketing trends, algorithms, and ad platform updates.

Required Skills:

  • Strong expertise in Google Ads (Search, Display, YouTube), Meta Ads, and advertising.
  • Proficiency in campaign optimization and conversion tracking (Google Analytics, Tag Manager, Pixel setup).
  • Strong analytical skills with the ability to interpret data and make performance-driven decisions.
  • Knowledge of SEO basics to align paid and organic strategies.
  • Excellent communication and presentation skills.