Performance Marketing Expert

2 weeks ago

Hubli, Karnataka, India beBeeDigitalMarketing Full time ₹ 6,00,000 - ₹ 12,00,000
Lead Digital Marketing Performance Marketer

We are seeking a Lead Digital Marketing Performance Marketer to drive lead generation, sales, and brand awareness through paid advertising campaigns on Meta Ads Manager and Google Ads.

Key Responsibilities:

  • Develop and execute targeted paid advertising campaigns to reach high-intent keywords and maintain high-quality scores.
  • Monitor key metrics such as CTR, CPA, ROAS, and conversion rates, reviewing bidding strategies and budgets for optimal spending efficiency and maximum ROI.
  • Use Google Analytics and Google Tag Manager to track campaign performance, user behavior, and event tracking, setting up tags, triggers, and variables for accurate conversion tracking.
  • Enhance local visibility by optimizing Google My Business listings and tracking their performance, conducting competitor analysis to identify market trends and new campaign strategies.
  • Monitor and analyze lead quality to ensure alignment with business goals, providing feedback to improve lead generation forms and landing pages.
  • Lead a team of marketing professionals, assigning tasks, setting performance goals, and fostering collaboration for successful campaign execution.

Preferred Qualifications:

  • Proven experience developing and implementing remarketing strategies across Meta Ads and Google Ads.
  • Demonstrated ability to create segmented audience lists based on lead behavior, website activity, and funnel position.
  • Experience running tailored remarketing campaigns to increase conversion rates from previously engaged users.
  • Skilled in analyzing the performance of remarketing efforts and optimizing creatives, bidding, and frequency based on data insights.
  • Must have 2+ years of experience in Paid campaigns.

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