Real Estate Digital Marketing Expert
3 weeks ago
About the Role:
GenY Medium, a leading full-service digital marketing agency, is seeking a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.
This role requires a data-first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. As a Performance Marketing/Paid Media Manager, you will be responsible for creating and delivering great digital campaigns. Key responsibilities include:
- Create and execute strong digital media recommendations with supporting validation.
- Develop, execute, manage & maintain media plans.
- Oversee buys, analyze campaigns, and change recommendations to maximize performance.
- Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes.
- Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites.
- Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive.
- Track, prioritize, and manage analytics implementation initiatives across teams; serve as contact for analytics/tracking requests.
- Manage the testing, QA, QC, and debugging of tracking pixels.
- Work with business partners to ensure that all digital media is tagged and trackable so that standard reports can be created and shared.
- Produce clear and detailed client-facing reports to identify areas of opportunity to improve campaign performance.
- Take responsibility for ensuring projects are delivered on time and within budget.
- Communicate with clients about projects both remotely, and in-person.
The ideal candidate will possess a Bachelor's Degree in Technology, Information Technology, Marketing, Business, or equivalent degree and related experience. Proven experience as a Performance Marketing Manager or similar role, with a minimum of 3 to 4 years in digital marketing, preferably in the real estate industry, is required. Experience in an agency setup would add value to the role. Certification in Google Ads or other relevant digital marketing certifications is a plus.
We offer a competitive salary range of $80,000 - $110,000 per annum, depending on experience, plus benefits and opportunities for career growth.
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