Digital Marketing Strategist

1 day ago


Hyderabad, Telangana, India GenY Medium Full time
Job Description

We are seeking an experienced Digital Marketing Strategist to join our team at GenY Medium, a leading full-service digital marketing agency. As a key member of our performance marketing team, you will be responsible for developing and executing innovative digital campaigns to drive customer acquisition and retention in the real estate sector.

Key Responsibilities:
  • Create and execute strong digital media recommendations with supporting validation
  • Develop, execute, manage & maintain media plans
  • Oversee buys, analyze campaigns, and change recommendations to maximize performance
  • Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
  • Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
  • Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive
Requirements:
  • Possess bachelor's degree in technology, Information Technology, Marketing, Business, or equivalent degree and related experience
  • Proven experience as a Performance Marketing Manager or similar role, with a minimum of 2 to 3 years in digital marketing, preferably in the real estate industry
  • Experience in an agency set up would add value to the role
  • Certification in Google Ads or other relevant digital marketing certifications is a plus

Salary Estimate: $80,000 - $110,000 per year, based on national averages and taking into account the level of experience required for this role. This estimate may vary depending on location, industry, experience, and performance.



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