Digital Marketing Strategist

3 weeks ago


Hyderabad, Telangana, India GenY Medium Full time
About GenY Medium

We are a leading full-service digital marketing agency managing perceptions of brands online.

Job Title: Digital Marketing Strategist - Real Estate Specialist

Estimated Salary: $80,000 - $110,000 per year

Job Description:

We seek a talented and experienced Performance Marketing Manager to join our dynamic team. The ideal candidate will have a proven track record in digital marketing and a deep understanding of performance-driven strategies, particularly within the real estate sector.

This role requires a data-first thinker who can develop and execute innovative campaigns to drive customer acquisition and retention. The successful candidate will be responsible for creating and delivering great digital campaigns, analyzing performance, and optimizing results.

The Performance Marketing/Paid Media Manager is expected to look at measurement protocol, event tracking, custom dimensions, database marketing, marketing automation, DoubleClick advertising, Programmatic advertising, and Google Analytics interface.

Responsibilities:
  • Create and execute strong digital media recommendations with supporting validation
  • Develop, execute, manage & maintain media plans
  • Oversee buys, analyze campaigns, and change recommendations to maximize performance
  • Work with cross-functional teams (Creative, Tech, Client servicing, etc.) to manage processes
  • Design and document analytics tracking specifications for various digital channels, including web, mobile apps, and microsites
  • Stay current with Real Estate industry trends, best practices, and competitor strategies to ensure our marketing efforts are effective and competitive
Skills Required:
  • Ability to manage a team
  • Strong quantitative and analytical skills
  • Solid understanding of mathematical concepts
  • Knowledge and passion for all things Digital Media; SEM, SEO, Display, Analytics, etc.
  • Understanding of media concepts and terms, creative and budget requirements
  • Experience with Microsoft Office Suite, PowerPoint, Word, and advance knowledge of Excel


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