Digital Analytics Leadership Position

1 week ago


Hyderabad, Telangana, India Ameriprise Financial Full time

About the Role

Ameriprise Financial seeks a highly skilled Digital Analytics Lead to join our team in India. As a key member of our analytics team, you will be responsible for delivering cutting-edge analytics solutions that drive business growth and improve customer experience.

Key Responsibilities

  • Lead a team of digital analytics professionals and collaborate with marketing and technology teams to design and develop a comprehensive digital analytics framework.
  • Establish and monitor KPIs to assess the impact of customer experience improvements on the website.
  • Own monthly global website performance reporting and provide insights for senior leadership.
  • Support ad hoc insights requests from senior leadership.
  • Develop and define digital campaign strategies throughout the campaign lifecycle (planning, testing, execution, measurement, and refinement).
  • Monitor, manipulate, and analyze data sets from varied sources to identify opportunities and make optimization recommendations.
  • Develop statistical models to support data-driven decisions.
  • Write and develop analytics tagging requirements.
  • Design and implement dashboards using Tableau or similar software.

Requirements

  • Proficiency in digital analytics solutions such as Adobe Analytics or equivalent.
  • Expert-level knowledge in tag management solutions such as Adobe Tag Manager.
  • Experience with personalization tools such as Adobe Target.
  • Proficiency in at least one customer experience monitoring tool such as Tealeaf or Glassbox.
  • Experience and proficiency in developing statistical models.
  • Strong critical thinking, writing, communication, and consulting skills.
  • Ability to work collaboratively within a team.
  • Demonstrated experience in writing analytics tagging requirements.
  • Advanced skills in MS Office products, including Excel and Access with pivot tables.

Preferred Qualifications

  • Experience working with analytics tools such as Adobe Customer Journey and Google Analytics.
  • Experience in dashboard design with Tableau software or similar tools.
  • Experience in building and leading project teams.
  • Experience with any programming languages such as Java or Python.
  • Strong curiosity and passion for improving the digital experience.

About Our Company

Ameriprise Financial is a U.S. based financial planning company headquartered in Minneapolis with a global presence. We have been providing client-based financial solutions to help clients plan and achieve their financial objectives for over 125 years.

Career Advancement Opportunities

We offer a dynamic and inclusive work environment that rewards your contributions and provides opportunities for career advancement. Our talented team members share your passion for doing great work and making a difference in the community.

Salary Information

The estimated salary for this position is ₹1,200,000 - ₹1,500,000 per annum, depending on qualifications and experience.



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