Digital Analytics Leadership Position
1 week ago
About the Role
Ameriprise Financial seeks a highly skilled Digital Analytics Lead to join our team in India. As a key member of our analytics team, you will be responsible for delivering cutting-edge analytics solutions that drive business growth and improve customer experience.
Key Responsibilities
- Lead a team of digital analytics professionals and collaborate with marketing and technology teams to design and develop a comprehensive digital analytics framework.
- Establish and monitor KPIs to assess the impact of customer experience improvements on the website.
- Own monthly global website performance reporting and provide insights for senior leadership.
- Support ad hoc insights requests from senior leadership.
- Develop and define digital campaign strategies throughout the campaign lifecycle (planning, testing, execution, measurement, and refinement).
- Monitor, manipulate, and analyze data sets from varied sources to identify opportunities and make optimization recommendations.
- Develop statistical models to support data-driven decisions.
- Write and develop analytics tagging requirements.
- Design and implement dashboards using Tableau or similar software.
Requirements
- Proficiency in digital analytics solutions such as Adobe Analytics or equivalent.
- Expert-level knowledge in tag management solutions such as Adobe Tag Manager.
- Experience with personalization tools such as Adobe Target.
- Proficiency in at least one customer experience monitoring tool such as Tealeaf or Glassbox.
- Experience and proficiency in developing statistical models.
- Strong critical thinking, writing, communication, and consulting skills.
- Ability to work collaboratively within a team.
- Demonstrated experience in writing analytics tagging requirements.
- Advanced skills in MS Office products, including Excel and Access with pivot tables.
Preferred Qualifications
- Experience working with analytics tools such as Adobe Customer Journey and Google Analytics.
- Experience in dashboard design with Tableau software or similar tools.
- Experience in building and leading project teams.
- Experience with any programming languages such as Java or Python.
- Strong curiosity and passion for improving the digital experience.
About Our Company
Ameriprise Financial is a U.S. based financial planning company headquartered in Minneapolis with a global presence. We have been providing client-based financial solutions to help clients plan and achieve their financial objectives for over 125 years.
Career Advancement Opportunities
We offer a dynamic and inclusive work environment that rewards your contributions and provides opportunities for career advancement. Our talented team members share your passion for doing great work and making a difference in the community.
Salary Information
The estimated salary for this position is ₹1,200,000 - ₹1,500,000 per annum, depending on qualifications and experience.
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