Marketing Strategist

3 days ago

Gandhinagar, Gujarat, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000
Influencer Marketing Specialist\

We are seeking a highly motivated and creative Influencer Marketing Specialist to join our marketing team. This entry-level role is perfect for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.

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You will assist in developing and executing influencer marketing campaigns, building relationships with influencers, and analyzing campaign performance to drive brand awareness and engagement.

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Key Responsibilities:

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  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms.\
  • Influencer Sourcing: Build and maintain a diverse network of influencers (micro, macro) to align with the brand's target audience and values.\
  • Campaign Strategy & Execution: Collaborate with the marketing team to develop influencer marketing strategies that support product launches and seasonal campaigns.\
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.\
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools and provide insights to optimize future campaigns.\
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends and platform changes to ensure we are always ahead of the curve.\
  • Content & Creative Collaboration: Work closely with influencers to ensure content aligns with brand messaging and aesthetics while allowing creative freedom to resonate with their audience.\
  • Budget & Reporting: Manage influencer marketing budgets and report on ROI to stakeholders.\

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