Senior Marketing Analytics Consultant

3 days ago

Gurgaon, Haryana, India exl Full time

Job Overview:

We are seeking a highly skilled Senior Consultant to lead our Marketing Analytics team. This role is crucial in developing response rate models and measuring campaign performance for our consumer and small business banking products.

Key Responsibilities:

  1. Response Rate Modeling: Develop and refine statistical models to predict response rates for marketing campaigns, utilizing techniques such as logistic regression, decision trees, and machine learning algorithms.
  2. Campaign Performance Measurement: Design and implement methodologies to assess the effectiveness of marketing campaigns, tracking and analyzing key performance indicators (KPIs) to evaluate ROI and overall impact.
  3. Data Analysis: Analyze marketing and customer data to identify trends, patterns, and opportunities, providing actionable insights to optimize campaign strategies and improve response rates.
  4. Collaboration: Work closely with marketing, product, and IT teams to integrate analytics into marketing strategies, ensuring alignment with business goals and effective use of analytical models.
  5. Model Validation: Continuously monitor and validate model performance, making adjustments as necessary to maintain accuracy and relevance.

Qualifications:

  1. Education: Bachelor's degree in Finance, Marketing, Data Science, Statistics, Economics, or a related field, with an advanced degree (Master's or PhD) being a plus.
  2. Experience: Minimum of 4 years of experience in banking analytics, with a focus on response rate modeling and campaign performance measurement.
  3. Modeling Skills: Expertise in developing and implementing statistical models and predictive analytics, proficiency in programming languages such as SQL, Python, or R.
  4. Technical Skills: Experience with data visualization tools (e.g., Tableau, Power BI) and analytics platforms.
  5. Analytical Skills: Strong ability to analyze complex data sets and extract actionable insights, skilled in statistical analysis and data interpretation.
  6. Communication Skills: Excellent verbal and written communication skills, with the ability to present complex data in a clear and understandable manner.
  7. Project Management: Ability to manage multiple projects and meet deadlines in a fast-paced environment.

  • Senior Manager Marketing Analytics Lead

    3 weeks ago

    Gurgaon, Haryana, India DecisionTree Analytics & Services Full time

    ROLE: Technical Implementation of Business Intelligence SolutionsWe are seeking a highly skilled Senior Manager Marketing Analytics to lead the technical implementation of Business Intelligence Solutions in the Marketing Analytics, Ecommerce & D2C domain. The ideal candidate will have a strong background in designing database architectures, data warehouses,...

  • Senior Route to Market Analytics Consultant

    2 weeks ago

    Gurgaon, Haryana, India Fractal Full time

    Fractal is a strategic AI partner to Fortune 500 companies with a vision to power every human decision in the enterprise. We are seeking a Senior Route to Market Analytics Consultant to join our team.Key Responsibilities:Develop and execute Route to Market Analytics strategies for Fortune 500 CPG and Retail clients globally.Formulate the Analytics vision and...

  • Senior Analytics Consultant

    3 weeks ago

    Gurgaon, Haryana, India Huquo Full time

    Job Title: Assistant Vice PresidentAt Huquo, we are seeking an experienced Assistant Vice President to lead our analytics and consulting team. The successful candidate will be responsible for driving business growth and delivering high-quality solutions to our clients.Key Responsibilities:Lead and mentor a team of senior analysts and consultants to deliver...

  • Senior Director of Analytics and Consulting

    2 weeks ago

    Gurgaon, Haryana, India Huquo Full time

    Job Title: Senior Director of Analytics and ConsultingJob Summary: We are seeking an experienced Senior Director of Analytics and Consulting to lead our analytics and consulting team. The ideal candidate will have a strong background in data analysis and strategy, with experience in leading teams and driving business growth.Key Responsibilities:Lead...

  • Senior Data Analytics Lead

    2 weeks ago

    Gurgaon, Haryana, India PROCDNA ANALYTICS PRIVATE LIMITED Full time

    Job Title: Senior Data Analytics LeadAbout the Role: We are seeking a Senior Data Analytics Lead to join our team at ProcDNA Analytics Private Limited. As a key member of our team, you will play a pivotal role in driving business performance through advanced data analysis and strategic insights.Key Responsibilities:Leverage your deep understanding of the...

  • Strategic Analytics Consultant

    7 days ago

    Gurgaon, Haryana, India Absolutdata Full time

    Job SummaryWe are seeking a highly skilled Senior Business Analyst with expertise in analytics to join our core Analytics team at Absolutdata. The ideal candidate will have experience in working on various analytical projects and making significant contributions to business growth.Key ResponsibilitiesUnderstand and address marketing business problems in...

  • Senior Business Analytics Consultant

    3 days ago

    Gurgaon, Haryana, India exl Full time

    Job Title: Senior Business Analytics ConsultantJob Summary:EXL Analytics is seeking a Senior Business Analytics Consultant to support our clients in enhancing their decision-making capabilities through data-driven insights. The ideal candidate will have a strong background in data analysis, statistical modeling, and data visualization, with excellent...

  • Senior Analytics Consultant

    7 days ago

    Gurgaon, Haryana, India exl Full time

    About the Role:As a Senior Analytics Consultant at EXL, you will play a key role in driving business growth through data-driven insights. With a focus on Decision Analytics, you will work closely with clients to identify opportunities for improvement and develop strategic solutions to drive business outcomes.- Develop and maintain complex data models and...

  • Senior Business Analytics Consultant

    7 days ago

    Gurgaon, Haryana, India exl Full time

    Job SummaryEXL Analytics is seeking a highly skilled Senior Business Analytics Consultant to join our team. As a Senior Business Analytics Consultant, you will be responsible for developing and implementing advanced analytics solutions to drive business growth and improvement. You will work closely with our clients to understand their business needs and...

  • Senior Analytics Lead

    3 weeks ago

    Gurgaon, Haryana, India PROCDNA ANALYTICS PRIVATE LIMITED Full time

    Job Title: Senior Team Lead - Data AnalyticsJob Summary:We are seeking a highly experienced Senior Team Lead - Data Analytics to join our team at ProcDNA Analytics Private Limited. As a key member of our analytics team, you will play a pivotal role in driving business performance through advanced data analysis and strategic insights.Key...

  • Senior Team Lead

    3 weeks ago

    Gurgaon, Haryana, India PROCDNA ANALYTICS PRIVATE LIMITED Full time

    Job Title: Senior Team Lead - Data AnalyticsAs a Senior Team Lead - Data Analytics, you will play a pivotal role in driving business performance through advanced data analysis and strategic insights.You will leverage your deep understanding of the pharmaceutical industry and experience with various datasets to help clients solve complex problems and develop...

  • Senior Data Analytics Team Lead

    7 days ago

    Gurgaon, Haryana, India PROCDNA ANALYTICS PRIVATE LIMITED Full time

    As a Senior Team Lead - Data Analytics, you will play a pivotal role in driving business performance through advanced data analysis and strategic insights. Key Responsibilities:- Leverage deep understanding of the pharmaceutical industry and experience with various datasets to help clients solve complex problems and develop effective strategies.- Collaborate...

  • Data Analytics Consultant

    2 weeks ago

    Gurgaon, Haryana, India Absolutdata Full time

    Job SummaryWe are seeking a highly skilled Data Analytics Consultant to join our core Analytics team at Absolutdata. The ideal candidate will have experience working on various analytical projects, making significant contributions to business growth. Key responsibilities include understanding marketing business problems, providing high-end consulting to...

  • Data Analytics Consultant

    3 weeks ago

    Gurgaon, Haryana, India Absolutdata Full time

    About the RoleWe are seeking a highly skilled Data Analytics Consultant to join our core Analytics team at Absolutdata. The ideal candidate will have experience working on various analytical projects, making significant contributions to business growth. The role requires strong analytical, decision-making, and communication skills, as well as the ability to...

  • Market Research Consultant Senior

    3 days ago

    Gurgaon, Haryana, India Infogain Full time

    Market Research Consultant Senior Role SummaryAs a Senior Market Research Consultant at Infogain, you will lead end-to-end quantitative and qualitative Market Research projects, creating and delivering pre-sales presentations, research solutioning, and proposal writing. You will also supervise all aspects of project management to ensure timely delivery, meet...

  • Data Analytics Consultant

    2 weeks ago

    Gurgaon, Haryana, India Absolutdata Full time

    About the RoleWe are seeking a highly skilled Data Analytics Consultant to join our core Analytics team at Absolutdata. The ideal candidate will have experience working on various analytical projects, making significant contributions to business growth. The successful candidate will possess excellent analytical, decision-making, and communication skills,...

  • Data Analytics Specialist

    2 weeks ago

    Gurgaon, Haryana, India HuQuo Consulting Pvt. Ltd. Full time

    Senior Manager Job DescriptionAt HuQuo Consulting Pvt. Ltd., we are seeking a highly skilled Senior Manager to lead our digital data efforts. As a key member of our team, you will be responsible for overseeing our web tracking landscape, ensuring data quality, and driving innovation in our digital analytics capabilities.Key ResponsibilitiesTool owner of web...

  • Digital Analytics Manager

    3 weeks ago

    Gurgaon, Haryana, India HuQuo Consulting Pvt. Ltd. Full time

    Job Title: Senior ManagerAt HuQuo Consulting Pvt. Ltd., we are seeking a highly skilled Senior Manager to join our team. As a Senior Manager, you will be responsible for leading our digital analytics efforts and ensuring the successful implementation of our Google Analytics and Tag Manager solutions.Key Responsibilities:Develop and maintain a deep...

  • Business Analytics Consultant

    7 days ago

    Gurgaon, Haryana, India exl Full time

    Job Title: Manager - EXL/M/1122900About EXLEXL is a leading operations management and analytics company that helps businesses enhance growth and profitability in the face of relentless competition and continuous disruption.Our proprietary Business EXLerator Framework integrates analytics, automation, benchmarking, BPO, consulting, industry best practices,...

  • Digital Analytics Consultant

    2 weeks ago

    Gurgaon, Haryana, India UnitedHealth Group Full time

    Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives.The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best.We are looking for a Digital Analytics consultant to work within our...