Digital Analytics Consultant

2 weeks ago

Gurgaon, Haryana, India UnitedHealth Group Full time

Optum is a global organization that delivers care, aided by technology to help millions of people live healthier lives.

The work you do with our team will directly improve health outcomes by connecting people with the care, pharmacy benefits, data and resources they need to feel their best.

We are looking for a Digital Analytics consultant to work within our Analytics Team.

Primary Responsibilities:

  • Utilize Adobe Analytics and Adobe Workspace to set up and maintain tracking configurations for websites and digital media platforms, ensuring accurate data collection
  • Generate and maintain regular reports and interactive dashboards using Adobe Analytics Workspace to visualize and communicate key performance indicators (KPIs) and other relevant metrics
  • Dive deep into Adobe Analytics data to identify trends, user behavior patterns, and conversion paths, revealing hidden insights that drive optimization strategies
  • Collaborate with marketing, UX/UI, and development teams to understand business goals and translate them into data-driven, insights into actionable strategies
  • Craft compelling stories around data. Findings, transforming complex data sets into clear, understandable narratives that inspire strategic decision-making
  • Develop and deliver presentations that combine data visualizations, insights, and storytelling to effectively communicate findings to both technical and non-technical stakeholders
  • Continuously monitor data quality and proactively troubleshoot tracking issues, ensuring the accuracy and reliability of analytics data
  • Regular interaction with stakeholders to understand the new requirements
  • Product/business/support monitoring and analyzing the performances
  • Generate insights and recommendation based on trends observed in the data, tie back to the business initiatives and update business owners
  • Use BI tools to showcase and evaluate the relationships between data fields and outcomes
  • Produce tactical analysis and implications/recommendations in line with business expectations
  • Managing team objective tied to KPI/KRA
  • Creating measurement strategy and able to translate business requirements into advanced technical solutions to continually optimize measure and improve outcomes
  • Comply with the terms and conditions of the employment contract, company policies and procedures, and any and all directives (such as, but not limited to, transfer and/or re-assignment to different work locations, change in teams and/or work shifts, policies in regards to flexibility of work benefits and/or work environment, alternative work arrangements, and other decisions that may arise due to the changing business environment).

Required Qualifications:

  • Bachelor's/master's degree in Computer Science, Marketing, or related field
  • 2+ years of experience in Adobe Analytics
  • High level experience in data analysis techniques
  • Experience in working with a Marketing/Business intelligence environment
  • Experience in working with website optimization tools for A/B and multivariate testing
  • Proficiency in data visualization tools (e.g., Adobe Analytics Workspace) to create impactful dashboards and visual representations of data
  • Proven effective presentation and story boarding skills with exposure to executive level presentations
  • Proven solid analytical mindset with the ability to uncover actionable insights and translate them into data-driven strategies
  • Proven exceptional communication and storytelling skills to convey data findings and insights effectively to various stakeholders
  • Proven problem-solving skills to identify tracking issues, data anomalies, and opportunities for optimization
  • Proven ability to work collaboratively in cross-functional teams and manage multiple projects simultaneously while meeting deadlines

Preferred Qualifications:

  • Relevant certifications such as Adobe Analytics certifications or related data analytics certifications
  • Knowledge of Customer Journey Analytics and Adobe Experience Platform along with visualization capabilities in Power BI
  • Proven to be enthusiastic and self-motivated
  • Proven to be meticulous attention to detail, with an overall passion for continual improvement
  • Proven to be innovative and creative, with a logical and methodical approach to problem solving
  • Proven to be credible and articulate, with excellent communication, presentation and interpersonal skills
  • Proven ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority

At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone-of every race, gender, sexuality, age, location and income-deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.

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