Senior Digital Marketing Professional

1 week ago

Noida, Uttar Pradesh, India beBeeSearchEngineOptimizer Full time US$ 10,00,000 - US$ 15,00,000
Job Description

As a seasoned digital marketing professional, you will be responsible for crafting and implementing a comprehensive SEO strategy that drives organic traffic and conversions. We are seeking an experienced SEO Specialist to join our team and leverage their expertise to optimize our product pages, buying guides, and dynamic content.

This role involves leading the development and implementation of initiatives to improve our search engine rankings. Working closely with our content and SEO teams, you will help create and optimize high-quality, search-driven content that attracts traffic and converts visitors.

Key Responsibilities:

  • Conduct thorough SEO audits using tools like Screaming Frog, Ahrefs, and Google Search Console to optimize crawl budgets and ensure proper indexing for thousands of product pages.
  • Implement and maintain structured data (schema.org) for products, reviews, breadcrumbs, and more.
  • Manage essential SEO fundamentals, including canonical tags, sitemaps, robots.txt, faceted navigation, and pagination.
  • Optimize product, category, and comparison pages for SEO, UX, and performance.
  • Design effective site architecture and internal linking strategies.
  • Improve Core Web Vitals, mobile usability, and ensure clean use of metadata, headings, alt text, and URLs.
  • Conduct keyword research with a focus on transactional and long-tail terms to support content planning.
  • Work with our content and merchandising teams to create and maintain search-optimized content like buying guides, product comparisons, and FAQs.
  • Monitor and validate content performance through analytics and testing.
  • Track SEO KPIs via Google Analytics 4, Google Search Console, and other tools, delivering actionable insights and reporting on traffic, rankings, and conversions.
  • Analyze competitors and identify new opportunities through ongoing SERP and market analysis.
  • Collaborate with developers to deploy scalable, search-friendly infrastructure.

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